What do Walt Disney, spandex,
and a twerking unicorn all have in common?
Any guesses?
Any at all?
The answer: Miley Rae Cyrus.
Recent headlines have dubbed
Cyrus as “a girl gone wild,” but in reality, the twenty-something pop star is
simply in the midst of a very well marketed rebranding campaign. You can think of it as a similar process to
the transition from a caterpillar to a butterfly, if that butterfly were to be
one who takes semi-nude selfies, makes frequent drug references, and enjoys
spending leisure time in the company of Snoop Lion. Cyrus has made the
transition from a Disney child star to a cutting edge performer, and the news
media has taken us along for the ride.
"Then and Now Photos"
The maturation of a child
star’s celebrity presence is a common occurrence throughout the industry. It’s simple; children do not stay children
forever. Just as your favorite wide eyed
puppy will not live out its entire life as a large paw’ed uncoordinated ball of
fluff, Miley Cyrus could not continue to market herself as a child actor. The transition was inevitable. However, many were unprepared as to how
drastic her transition, and in turn, her rebranding, would be. In an article published in Billboard, one industry professional
speaks of Cyrus’ rebranding, writing, “Teen stars experiencing growing pains as
they-and their music-make the transition to adulthood are nothing new. Yet there’s something different about Cyrus’
next chapter. It’s less a transition
than a complete makeover- a brand relaunch, if you will” (Diehl). And quite the relaunch it was. Between Cyrus’ edgy dance moves, revealing
outfits, and unpredictable conduct, the star’s behavior had even her best
friend Leslie questioning what her next move would be.
One article published on the iMedia Connection website even addresses Cyrus’ rebranding technique as a model for other professionals throughout the industry. The author writes, “Whether or not you saw Miss Cyrus’ performance as the result of a troubled teen lashing out or a brilliant calculated wizard manipulating her audience doesn’t really matter. Even if you didn’t see it or aren’t a crazed Miley fan, you heard about it. In her bold move, she managed to redefine her brand in minutes” (Farber). The article continues, discussing the three things that Cyrus did correctly in the brand bending performance at the 2014 MTV VMAs including knowing the message she wanted to convey, targeting a new demographic, and sticking to her guns after all was said and done (Farber). Cyrus’ rebranding strategy showed that though many try to take a slow, steady approach to celebrity image alteration, shock value works just as well. Cyrus’ dramatic, media worthy image change generated press coverage that further advertised her new image and cemented it in the minds of media consumers. If anything, her dramatic approach at rebranding may serve as a positive model for future child stars looking to transition into the world of adult stardom.
In the end, Cyrus’ rebranding story ends like any other Disney story would; a happy-go-lucky girl finds her place in this great big world (Give or take a few recreational drugs). However, one thing is for sure. In the wake of her successful rebranding campaign, Cyrus will continue to take the music industry by storm, one bedazzled ponytail at a time.
ABC News
Works Cited
ABC News. "Happy 21st Birthday Miley Cyrus: Her Biggest Vices." ABC News Network, 23 Nov. 2013. Web. 30 Mar. 2015. <http://abcnews.go.com/Entertainment/happy-21st-birthday-miley-cyrus-biggest-vices/story?id=20982011>.
Diehl, Matt. "Miley: Calling the Shots." Billboard, June 2013. Web. 26 Mar. 2015.
Farber, Betsy. "3 Rebranding Lessons from Miley Cyrus." IMedia Connection. N.p., 07 Aug. 2014. Web. 26 Mar. 2015.
"Miley Cyrus - Then and Now Photos." Then and Now Photos. N.p., n.d. Web. 30 Mar. 2015. <http://www.thenandnowphotos.com/miley-cyrus/>.
P. David Marshall, “The Promotion and Presentation of Self: Celebrity as Marker of Presentational Media,” in The Media Studies Reader, Laurie Ouelette, ed. (New York: Routledge, 2012), 427 - 438.
Caroline, you have made all valid points on the topic of Miley Cyrus’s rebranding campaign. I could not agree more with you in that, she had to change her image and used social media in order to stay successful. For example you stated, “Cyrus’ rebranding strategy showed that though many try to take a slow, steady approach to celebrity image alteration, shock value works just as well.” (Caroline) I really liked how you used the term “shock value,” because Cyrus needed to get the public’s attention. By shocking them with provocative music videos such as, “The Wrecking Ball” or topless photo shoots that will defiantly get the audience to notice her.
ReplyDeleteWith the rise of social media, it’s even easier for celebrities to create an image, or “shock” the public with a photo or tweet that will instantly go viral on the Internet. For example, according to the article, “10 Top Entertainment Moments in Twitter History” it states, “Beyonce breaks a Twitter record when she announces that she and husband Jay-Z are expecting their first child on the 2011 MTV Video Music Awards red carpet. The news generates 8,868 Tweets per second, a record for a single event at that time.”(The Hollywood Reporter)
Twitter is a great platform for celebrities to use to grab the public’s attention. Twitter is also a perfect way for celebrities to connect personally with their followers and share a variety of information with them. According to the article, “If we accept that Twitter creates a sense of ongoing connection with one’s real-life acquaintances and friends, following a famous person’s tweets over a period of time may create an equally valid feeling of ‘knowing’ them.”(David)
As you could see, social media has helped many celebrities in various ways. Whether it is of something drastic, such as Miley Cyrus’s transition, or just a selfie, it has made a huge impact on the industry. Social media, has changed the way celebrities create their image, market themselves, and the way in which they communicate with the public.
David Marshall, “The Promotion and Presentation of Self: Celebrity as Marker of Presentational Media,” in The Media Studies Reader, Laurie Ouelette, ed. (New York: Routledge, 2012), 427 - 438.
"10 Top Entertainment Moments in Twitter History." The Hollywood Reporter, 20 Mar. 2015. Web.
Although Miley has often been criticized for her overt transformation from innocent Disney starlette to way-out performance artists, I think that she had everything going for her in a way that allowed her to make this transition a lot easier than other celebrities. For one thing she was a child star whose fame has been consistent/growing since it arrived. With this comes the very reasonable excuse of growing up and into herself, which people can criticize, but can’t really deny since it happens to everyone whether they’re a celebrity or not. Even Justin Beiber is adamantly using the shield of childhood celebrity in order to get people to accept his apologies and believe in his transformation into someone more mature and likeable. Although the two are using the excuse very differently, with one growing out of their crazy and the other growing into it, there are other means on their sides to help support these transitions while they gain ground.
ReplyDeleteThe other thing that these stars have going for them is the fact that they can express themselves as musicians and they have social media. The significance of their type of celebrity is explained in the article “Hollywood’s Twitter Jitters,” which reads:
“There's this big block of time where actors can't really talk about what they're doing.'' Movie actors might also be leery about posting too much about work because they don't want any one job to define them, whereas musicians are inherently represented by their work — and aren't shy about plugging it . . . musicians just are who they are — and that's easier for people to connect with online'' (Markovitz).
This article talks about the difference between movie actors’ presence on social media as opposed to the very popular musician presences. Although actors might be more famous, it is not only for their personalities, because their work is all about their ability to be someone else. For this reason, actors tend to be quieter on social media. Music artists, on the other hand, are selling a very specific persona that everything from their social media presence to the art they make combines to create. Miley Cyrus would not be able to dress like Hannah Montana and create songs like “We Can’t Stop” very effectively, because it would be an off-putting juxtaposition. By having her appearance match her behavior, which matches the music she puts out, she is able to convince people more effectively that she is not pulling a stunt, she is being who she is.
Then, once social media is thrown into the mix, her rebranding is unstoppable. In the new Internet culture that we live in, fans just want to feel like they’re in on it. If they feel like they are being told the truth and are being offered enough solid evidence toward what the celebrity is trying to put out then they are, on the most part, mollified. Like the study “To See and Be Seen…” describes, “The intimacy engendered by celebrity tweets provide the glimpse into the inner life that fans want, while at the most basic level, fans want to ensure that the person tweeting is sincerely who they claim to be. Twitter is generally a site where personal disclosure and intimacy are normative” (Marwick, Alice and Danah Boyd). In Miley Cyrus’s struggle to rebrand herself, she has done many things right to convince her audience that this is the way it is, but the biggest seller is sticking to her guns and her presence on social media exemplifies this. Not only is she very active on social media, but she lets everyone in on a lot of her quiet or personal moments and there is no real way to question her authenticity when everything is so out there for the public to see.
Works Cited
Markovitz, Adam. "Hollywood's Twitter Jitters." Entertainment Weekly 7 Dec. 2012. Web.
Marwick, Alice and Danah Boyd, “To See and Be Seen: Celebrity Practice on Twitter,” Convergence 17.2 (2011): 139 – 158.
Brittany Berg
ReplyDeleteCaroline, I find your blog quite entertaining. I believe that you make very valid points. Miley Cyrus is just one of the examples, from Disney channel, that had to transition from a kid pop star into an adult celebrity. Miley’s transition proved that she did not have much of a childhood and is now acting out at a later age. The old Miley was better because she was more popular with younger children, and she was more relatable. The “new” Miley is good, but different and interesting, because she is being her self and not living to the standards that the media industry creates for celebrities. She is self expressing herself. “Like many celebrities in the era of technology, Cyrus utilized the platforms of social media, Instagram in particular, to gain momentum in her rebranding campaign and solidify her image as an adult, no longer under the control of the Disney empire” (Gaudet).
Miley Cyrus has rebranded herself quite dramatically. She uses social media to portray her image to her fans and following audience. “These two dimensions—a form of cultural production and a form of public engagement and exchange—that make social networks simultaneously a media and communication form. The self-production is the very core of celebrity activity and it now serves as a rubric and template for the organization and production of the online self” (Marshall 430). I believe that Miley Cyrus has engaged with her public through social media and promotes herself online.
Through Miley’s almost naked photo shoot and her wrecking ball music video, she has redefined her image and grabbed public’s attention. She specifically grabbed the public’s attention through the social media network, Twitter. She exchanged quite a few tweets with Demi Lovato over the fact that they were friends, and than later some negative tweets about Demi’s breakup with Miley’s brother, Trace. (“MileyCyrus: @ddlovato I don’t know if I’ve ever needed someone as badly as I need you right now…. I miss you sweet girl.” “TraceCyrus: Another storybook ending.”) Furthermore, Miley Cyrus interacted with her own mother on Twitter about it as well. (MileyCyrus: @mommytish We can’t control the path of our wicked hearts mama. All we can do is shine a light & guide their way back home. Smile mommy.”)
According to an article, “There is indeed a tension between deliberate self-presentation and unintentional self-presentation. It is the inability to tell what is strategic and what is accidental, as well as what is truthful and what is not, that makes Twitter so enjoyable for fans” (Marwick& Boyd 153). Although Miley’s tweets are public, her fans will never know exactly what she puts out there on purpose or to express her true self.
Works Cited:
Marwick, Alice and Danah Boyd, “To See and Be Seen: Celebrity Practice on Twitter,” Convergence 17.2 (2011): 139 – 158.
P. David Marshall, “The Promotion and Presentation of Self: Celebrity as Marker of Presentational Media,” in The Media Studies Reader, Laurie Ouelette, ed. (New York: Routledge, 2012), 427 - 438.
Brittany Berg
ReplyDeleteCaroline, I find your blog quite entertaining. I believe that you make very valid points. Miley Cyrus is just one of the examples, from Disney channel, that had to transition from a kid pop star into an adult celebrity. Miley’s transition proved that she did not have much of a childhood and is now acting out at a later age. The old Miley was better because she was more popular with younger children, and she was more relatable. The “new” Miley is good, but different and interesting, because she is being her self and not living to the standards that the media industry creates for celebrities. She is self expressing herself. “Like many celebrities in the era of technology, Cyrus utilized the platforms of social media, Instagram in particular, to gain momentum in her rebranding campaign and solidify her image as an adult, no longer under the control of the Disney empire” (Gaudet).
Miley Cyrus has rebranded herself quite dramatically. She uses social media to portray her image to her fans and following audience. “These two dimensions—a form of cultural production and a form of public engagement and exchange—that make social networks simultaneously a media and communication form. The self-production is the very core of celebrity activity and it now serves as a rubric and template for the organization and production of the online self” (Marshall 430). I believe that Miley Cyrus has engaged with her public through social media and promotes herself online.
Through Miley’s almost naked photo shoot and her wrecking ball music video, she has redefined her image and grabbed public’s attention. She specifically grabbed the public’s attention through the social media network, Twitter. She exchanged quite a few tweets with Demi Lovato over the fact that they were friends, and than later some negative tweets about Demi’s breakup with Miley’s brother, Trace. (“MileyCyrus: @ddlovato I don’t know if I’ve ever needed someone as badly as I need you right now…. I miss you sweet girl.” “TraceCyrus: Another storybook ending.”) Furthermore, Miley Cyrus interacted with her own mother on Twitter about it as well. (MileyCyrus: @mommytish We can’t control the path of our wicked hearts mama. All we can do is shine a light & guide their way back home. Smile mommy.”)
According to an article, “There is indeed a tension between deliberate self-presentation and unintentional self-presentation. It is the inability to tell what is strategic and what is accidental, as well as what is truthful and what is not, that makes Twitter so enjoyable for fans” (Marwick& Boyd 153). Although Miley’s tweets are public, her fans will never know exactly what she puts out there on purpose or to express her true self.
Works Cited:
Marwick, Alice and Danah Boyd, “To See and Be Seen: Celebrity Practice on Twitter,” Convergence 17.2 (2011): 139 – 158.
P. David Marshall, “The Promotion and Presentation of Self: Celebrity as Marker of Presentational Media,” in The Media Studies Reader, Laurie Ouelette, ed. (New York: Routledge, 2012), 427 - 438.
Margaret Thompson
ReplyDeleteCaroline, I agree with everything you said about Miley’s extreme transformation over the past 3-5 years. Many Disney Channel stars they feel stuck in a rut in their acting careers, because they are only associated with their Disney Channel stardom. Miley Cyrus was Hannah Montana before her 180-degree flip image flip. When Cyrus broke out of her role as Hannah Montana to play the leading lady in Nicolas Sparks’ The Last Song, viewer’s biggest criticisms came from not being able to separate Cyrus in this movie from her past life as Hannah Montana. Ironically this movie was written and tailored for Cyrus to make her transition from Disney Channel to other movies. She had a say in many of the final details that went into the production of The Last Song to make this change easier for her. I don’t blame her for being frustrated and wanting to take control of her own identity and what better way to do that that than shock the world and use social media to drive the campaign.
You mentioned “shock value” and how that worked for Cyrus. I couldn’t agree more. I think her Disney star days as Hannah Montana were too instilled in the publics mind so she had to change their opinion completely. I don’t think Cyrus’s racy performances were enough to make people believe this change, because many people may have thought she was acting for her shows only. But by following through with her new “bad girl” attitude on Twitter and Instagram Cyrus convinced the masses that she was no longer miss goody-two-shoes, Hannah Montana. As Alice Marwick and Danah Boyd mention in the article To See and Be Seen: Celebrity Practice on Twitter, social media allows fans to connect with their favorite celebrities and feel a sense of “insiderness.” “Celebrities must constantly shift between performing their stage persona, concealing or revealing personal information, and creating intimacy and authentic self-presentation for the benefit of their fans” (Marwick & Boyd). Cryus chose not to separate her stage persona from her personal life…they are now one big package—the new Miley Cyrus, twerking and all. Who cares if this new image seems crazy? At the end of the day the public is buying into it and Cryus is profiting. In the article The Promotion and the Presentation of the Self, the author P. David Marshall talks about celebrities teaching the world how to shape ones identity. “The pedagogy of the celebrity has served very particular purposes throughout the twentieth century. Celebrity taught generations how to engage and use consumer culture to 'make' oneself” (Marshall). This is exactly what Cyrus did. She realized she reached her prime as Hannah Montana but didn’t want to stop there so she took what was working in the industry and ran with it. Lady Gaga’s raw meat ensemble and Katy Perry with fireworks shooting out of her breasts were what got media attention at the time. Cryus’s public twerking and straddling a wrecking ball half naked were really not that far fetched from what consumers were already seeing in the music industry. But seeing them come from the former Hannah Montana is what got Miley so much media attention for her actions. Miley Cyrus taught the public to use what consumer’s want and capitalize on it. By using social media and the “shock value” mentioned above Cyrus was able to create a new brand for herself.
Works Cited:
Marwick, Alice and Danah Boyd, “To See and Be Seen: Celebrity Practice on Twitter,” Convergence 17.2 (2011): 139 – 158.
P. David Marshall, “The Promotion and Presentation of Self: Celebrity as Marker of Presentational Media,” in The Media Studies Reader, Laurie Ouelette, ed. (New York: Routledge, 2012), 427 - 438.
I agree with your statements on how Miley Cyrus has used social media such as Instagram as a transition to rebrand her image. Although Cyrus’s transition seems to be one of the drastic ones, there are celebrities who have created their own image and fame such as Kim Kardashian. Kim Kardashian created her own fame by making her own sex=tape with artist Ray-J. After her sex-tape was one of the most talked about topics on all social media platforms, she began to rebrand her image once she began to date popular athletes and other celebrities. In regards to Kim Kardashian’s career on how she was able to get famous over a sex-tape and for some people to idolize her from television shows, relationship buzz, etc. it’s interesting how quickly a celebrity can rebrand their image overtime. Justin Bieber is another celebrity that is using not only social media, but television as a campaign for rebranding their image. Bieber used his Instagram to promote the “Roast of Justin Bieber” which was mainly done by Kevin Hart on Comedy Central. In the US Weekly article by Madeline Boardman, Bieber says “I was just talking about it being a new chapter for me and basically saying that I’m sorry for the stuff that I’ve done…It’s not like…I’m not searching for people’s approval, but I want people to know that that’s not me and I was doing some stuff that wasn't me. A lot of times we pretend so that we can fit in and we end up looking like the douchebag and that was kind of me.” (Boardman) Bieber also goes on to talk about how he wasn't ready for the spotlight and how he needed to grow up. Bieber also went on the Ellen show to confess on his foolishness and mishaps he went through in the past years. On the show he says “Often we pretend to be something we’re not as a cover up of what we’re truly feeling inside…And there were a lot of feelings going on in there. Just being young and growing up in this business is hard. Just growing up in general is hard.” (Blistein) In the Entertainment Weekly, the article says Justin Bieber was charged with allegedly assaulting a limo driver, being caught for DUI whole allegedly drag racing in a yellow Lamborghini, settling lawsuit for allegedly assaulting his own bodyguard, being photographed sucking on a stripper’s breast in Vegas, and other incidents that has given the star a negative image. After watching the Justin Bieber roast, the question I have is how people and the media are going to brand him in the future. Bieber is currently known as the conceited young boy who lives by getting himself in trouble. With this “new and improved” Justin Bieber who said that he has grown from the “Roast,” Bieber might be able to successfully do what you stated Miley Cyrus has done which was using a “rebranding strategy showed that though many try to take a slow, steady approach to celebrity image alteration, shock value works just as well” and also use “dramatic, media worthy image change generated press coverage that further advertised her new image and cemented it in the minds of media consumers.” (Caroline)
ReplyDeleteWorks Cited
Boardman, Madeline. "Justin Bieber Talks Scathing Comedy Central Roast, Cozies Up to Madonna on Ellen Show." US Weekly. 18 March 2015. Web.
Biebs Behaving Badly." Entertainment Weekly 21 Feb. 2014: 14.
Blistein, Jon, "Justin Bieber Apologizes: 'I'm Not Who I Was Pretending to Be.'" Rolling Stone. 29 Jan. 2015. Web.
I agree with your statements on how Miley Cyrus has used social media such as Instagram as a transition to rebrand her image. Although Cyrus’s transition seems to be one of the drastic ones, there are celebrities who have created their own image and fame such as Kim Kardashian. Kim Kardashian created her own fame by making her own sex=tape with artist Ray-J. After her sex-tape was one of the most talked about topics on all social media platforms, she began to rebrand her image once she began to date popular athletes and other celebrities. In regards to Kim Kardashian’s career on how she was able to get famous over a sex-tape and for some people to idolize her from television shows, relationship buzz, etc. it’s interesting how quickly a celebrity can rebrand their image overtime. Justin Bieber is another celebrity that is using not only social media, but television as a campaign for rebranding their image. Bieber used his Instagram to promote the “Roast of Justin Bieber” which was mainly done by Kevin Hart on Comedy Central. In the US Weekly article by Madeline Boardman, Bieber says “I was just talking about it being a new chapter for me and basically saying that I’m sorry for the stuff that I’ve done…It’s not like…I’m not searching for people’s approval, but I want people to know that that’s not me and I was doing some stuff that wasn't me. A lot of times we pretend so that we can fit in and we end up looking like the douchebag and that was kind of me.” (Boardman) Bieber also goes on to talk about how he wasn't ready for the spotlight and how he needed to grow up. Bieber also went on the Ellen show to confess on his foolishness and mishaps he went through in the past years. On the show he says “Often we pretend to be something we’re not as a cover up of what we’re truly feeling inside…And there were a lot of feelings going on in there. Just being young and growing up in this business is hard. Just growing up in general is hard.” (Blistein) In the Entertainment Weekly, the article says Justin Bieber was charged with allegedly assaulting a limo driver, being caught for DUI whole allegedly drag racing in a yellow Lamborghini, settling lawsuit for allegedly assaulting his own bodyguard, being photographed sucking on a stripper’s breast in Vegas, and other incidents that has given the star a negative image. After watching the Justin Bieber roast, the question I have is how people and the media are going to brand him in the future. Bieber is currently known as the conceited young boy who lives by getting himself in trouble. With this “new and improved” Justin Bieber who said that he has grown from the “Roast,” Bieber might be able to successfully do what you stated Miley Cyrus has done which was using a “rebranding strategy showed that though many try to take a slow, steady approach to celebrity image alteration, shock value works just as well” and also use “dramatic, media worthy image change generated press coverage that further advertised her new image and cemented it in the minds of media consumers.” (Caroline)
ReplyDeleteWorks Cited
Boardman, Madeline. "Justin Bieber Talks Scathing Comedy Central Roast, Cozies Up to Madonna on Ellen Show." US Weekly. 18 March 2015. Web.
Biebs Behaving Badly." Entertainment Weekly 21 Feb. 2014: 14.
Blistein, Jon, "Justin Bieber Apologizes: 'I'm Not Who I Was Pretending to Be.'" Rolling Stone. 29 Jan. 2015. Web.
Caroline, I really liked your post! It was very well written and I like how you took a business stance on Miley Cyrus’s metamorphosis. I agree that her “craziness” was a strategic rebranding strategy so she could make an extreme debut back in the public eye and ultimately make more money.
ReplyDeleteWhat a lot of people forget is that celebrities may have become famous from films, TV shows, and music; however, celebrities are essentially an industry within themselves. Everything they do is either building or breaking their “brand.” Their brand determines their success, and their lifestyle and personality determines their brand.
A celebrity who is currently trying to rebrand himself is Justin Bieber. Instead of taking Miley Cyrus’s route, he is trying to transform himself into a mature (sexual) adult. Many people currently see him as an immature reckless kid who likes to party, throw eggs at his neighbors, drive drunk, and abandon monkeys in foreign countries. (Entertainment Weekly) So how is he going to publicly transform himself? And are people going to buy it? Bieber is hopeful that a combination of calculated pubic events, diplomatic social media posts, and staying out of trouble with the law will save his image.
It seems that this year Bieber has been accentuated by the media more than he normally is, which means his rebranding might be working. 2015 marked the start of the “New Bieber.” The young star boldly started the new year in the spotlight with his My Calvin’s Shoot. He followed up this event by surprising Ellen on her birthday in January and talking about the shoot with her on her show. While he was on TV he also addressed the video he released a few days before online where he apologized to his fans. "I'm not who I was pretending to be." He told Ellen. "Often we pretend to be something we’re not as a cover up of what we’re truly feeling inside," Bieber explained. "And there was a lot of feelings going on in there. Just being young and growing up in this business is hard. Just growing up in general is hard." (Blistein)
Was Bieber serious in his apology? Or just rebranding? Most people didn’t buy it. With a wrap sheet of misdemeanors and public blunders as long as his, it’s going to that a simple apology to persuade the public that he’s really a good guy. And he know this. This year, he has already been on Ellen numerous times – and he always sneeks in an apology to his fans and promises them he will be better before the end of the show. Rebranding wise, this is a smart move. Ellen is Number five on the Forbs Celebrity 100 list, and is seen as a more genuine celebrity. (Forbes)
Most recently Biebs celebrated his 21st birthday by letting various celebrities and comedians roast him on Comedy central. Although the segment didn’t air until 2 weeks after the actual roast, Bieber went on Ellen and talked a little about what went down. Basically, Bieber sat on stage for two hours and let everyone from Kevin Heart to Martha Stewart make fun of him for messing up in the past. (Boardman ) I find this strategy a most interesting because although it shows that he’s mature enough to laugh at himself and realize how much he messed up, it also brings many of his scandalous events back into public eye. Will Justin Bieber’s rebranding work? Is he sincere? Or will people see right through him?
Citation
"Beyoncé Knowles Tops The Forbes Celebrity 100 List." Forbes. 30 June 2014. Web.
"Biebs Behaving Badly." Entertainment Weekly 21 Feb. 2014: 14.
Blistein, Jon, "Justin Bieber Apologizes: 'I'm Not Who I Was Pretending to Be.'" Rolling Stone. 29 Jan. 2015. Web.
Boardman, Madeline. "Justin Bieber Talks Scathing Comedy Central Roast, Cozies Up to Madonna on Ellen Show." US Weekly. 18 March 2015. Web.
Maggie Folsom